What the Hell is Governors Island?
Governors Island is a popular, non-profit, seasonal destination open to the public from May 1-October 31. It is a 172-acre island in the heart of New York Harbor nestled between Lower Manhattan and the Brooklyn waterfront. An Eight-minute Ferry ride from the energy and excitement of the City, the Island is a popular seasonal destination and was a military base for the U.S. Army and, later, the Coast Guard. An award-winning park is complemented by dozens of unique historic buildings, educational, commercial and cultural facilities, a rich arts and culture program and a 22-acre National Monument managed by the National Park Service. Unlike anywhere else in New York, Governors Island offers peaceful settings with sweeping views of the Harbor, Lower Manhattan skyline and Statue of Liberty.
What seems to be the problem?
Even though Governors Island is a rich, scenic, cultural and magnificent site, there are many New Yorkers who are oblivious to this sleeping giant of fun and fundamental, historical heritage. We want New Yorkers to know that there is much more to New York City that Broadway and Times Square and that Governor’s Island can provide every level of entertainment and then some.
We want Governors Island to be
Print ads will feature typical New Yorkers with out-of-place vacation items
The radio ads will give you a "voyage" to Governors Island, while summarizing how close the island is to the city.
Social media will help in sharing our content with original, informative and branded content.
The out-of-home media will change the city’s streets with island-themed installations